Virtual Staging Is The Future Of Home Staging
Being a real-estate agent can be a difficult job when your listings aren’t perfectly furnished or decorated. In fact, a listing may be vacant at this time. Selling a vacant home is usually more difficult than a fully furnished one, so agents have to get creative with their selling technique. You may have heard of home staging, but advanced technology can now offer virtual staging. Discover what this selling strategy can do for your listings below:
Typical Home Staging
As a real-estate professional, you’ve probably staged a home before. You may have moved furniture around, removed some items and added accessories. Rental furniture might have been an option as you filled a relatively empty room. When all of your staging was complete, the final bill was usually in the thousands of dollars. This amount doesn’t include your time that was dedicated to the process either. Home staging is a valuable tool for every sales agent because it creates a narrative for visitors. Your sales may have rose dramatically with traditional staging, but your investment was significant.
The Need for Staging
Staging is incredibly important in the real-estate world. A retail store, for example, has a certain flow to its aisles so that customers are guided to eventual sales. When a home is placed on the market, the homeowners don’t usually have a sale perspective. It’s up to the listing agent to put a spin on that home’s decor. Potential buyers can’t picture themselves in a home that’s entirely empty. They need to see couches and tables where a narrative can be built. Staging creates a world that the buyers want to be in, and they bid on the property as a result.
A Virtual World
Virtual staging involves computer technology to embed furniture and other items into a home. Because most people browse online listings as their initial home-search strategy, the pictures that they see can be virtual representations of the property. Listing agents might add in a small love-seat and delete family photos on a nearby wall. These small changes make the home more attractive to buyers, and they might contact the agent for further information. This virtual world is the most effective on vacant homes where agents literally decorate the space from scratch.
This virtual world has been around for several years, but listing agents have been wary about implementing the practice. With older computer programs, the room additions often looked fake or nearly animated. Today’s technology is so advanced that any furniture additions to the photos appear as real as possible. The software actually uses photos of random items, and they’re imposed on the property’s photo.
Online Search Results
It’s the online world where the virtual images are the most useful. As prospective buyers search through all of the listings, a particularly stunning living room might appear on their screen. Giving you the better chance of that potential buyer clicking on that listing. Looking at the property will only entice buyers to contact the listing agent and visit the home in person.
Entering the Real Home
Your marketing skills are still at play when prospective buyers physically enter the property. The property that they saw online with virtual furniture may be entirely empty in person. Buyers are aware of this fact, but the experience might still be startling. As the clients walk into the building, offer them a glossy photo of the virtual home that they saw online. With the photo in their hands, buyers can compare the home to the photo. Merging the real world with the virtual image can be difficult, but a strong listing agent can bridge this gap with friendly suggestions and touring capabilities.
Taking a Look at Options
When you’re interested in virtual staging, you want to know what other options are available for the listing agent. Aside from adding furniture and accessories, you can choose between different window treatments and fixtures. Change the color of the walls, carpet or ceiling. If you have interested clients, ask them to join you for a virtual look at the property. The clients may want a red accent wall, for example. Virtual software can make this happen, and the clients can see how the home would look with their decor options.
Making the right choice
You may be wary about changing your selling technique, but virtual home staging is merely an enhancement option. Contact professionals in the virtual real-estate world, and discuss your needs with them. As technology continues to improve, you’ll be able to use virtual programs with almost every sale. Create a home that entices buyers, and your sales will skyrocket in time.
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