staging

For years now, virtual (or digital) staging has been an effective tool for showing off and selling homes. There are several reasons for virtual staging. Perhaps the current owner doesn’t have the home decorated in a fashion that is attractive to buyers, or the house is new or unoccupied and has no furniture at all. Virtual staging not only fills out the home in a way that best shows off the property, it makes it available online so potential buyers can view the home fully staged from anywhere in the world. Here are some clever ways to take advantage of this breakthrough technology.

1. Show the Home at Its Best

With any property, it’s unlikely it will be in the best position to make it attractive to buyers. By using digital staging, the home can be decorated in any way you can imagine. Decorate the rooms the way you would in an idealized home. Determine one room to be a kid’s room and another an office. Make up the master bedroom in the fashion that best shows off its size. Add plants and furniture in a way manner where they complement each other. Because it’s all digital, you can try different things and switch them out of they don’t work out, and it won’t take any longer than the click of a button.

2. Depersonalize and Clean up the Home

If the property is already staged online, you can remove family photos from each of the rooms, as well as clutter, such as kid or dog toys that might pop up from time to time. You can even change the colors or do some cleaning of the image to spiff it up a bit.

3. View from the Inside Looking Out

Virtual staging gives you an almost cinematic control of your subject. Give potential buyers an immersive feel for the property by showing the house from within looking out through the windows. This will make it feel like they’re actually visiting the property instead of just viewing it online.

4. Let the Style Make a Statement

Keep the color themes and the style of furnishings consistent from room to room so people can really get an idea of the home’s potential. Homeowners may not always know what kind of interior design best fits their home, so you can do that for them.

5. Be Flexible

Don’t be afraid to screw up. The digital nature of virtual photography lets you make changes instantly if something doesn’t work out. If people aren’t responding to the choices you’ve made, go back and make the necessary fixes.

Virtual staging gives you the freedom to stage homes to your heart’s content. Let loose the interior designer that lives within you and go for it!

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